Since China's accession to the WTO has gradually broken the previously relatively closed market, all commodities need to be improved in accordance with the requirements of the international market. As a product with unique Chinese characteristics, tea must establish a new packaging concept, adopt multi-functional and multi-purpose packaging to adapt to the prevailing international consumption concept of green and environmental protection at this stage. This article analyzes the necessity and advantages of multi-functional and multi-purpose packaging, and discusses the aesthetic principles of multi-functional and multi-purpose tea packaging for reference.
Product packaging will continue to pursue the perfection of packaging design structure and function in future packaging design research, and the most important thing is to emphasize the originality in color. From the perspectives of consumers' psychology and physiology, the packaging design is endowed with richer cultural connotations and more aesthetic needs. From the material aspect, the tea brand will be made larger through color to obtain greater economic benefits. From a spiritual perspective, tea will provide customers with a variety of enjoyment and make their lives more exciting because of it. Finally, I hope that the packaging design of tea will get better and better and get more consumer support. At the same time, I hope that our country's packaging design will continue to be updated, go international, and create their own design methods and style characteristics.
Analysis of the advantages of multi-functional and multi-purpose tea packaging
At present, the multi-functional and multi-purpose packaging used in tea, its appearance design and the selection of packaging materials are in compliance with the current international rules, the purpose is to reduce the 3R of tea packaging waste, and maximize the process of tea packaging and design The tea packaging is used again. In the process of tea packaging, the use of multi-functional and multi-purpose packaging has obvious advantages compared with traditional tea packaging. The first is that it can be used twice. Tea packaging not only packs tea leaves. After the tea leaves are used up, this multi-purpose and multi-functional packaging can also be used as a storage tank to hold other items. It is multi-functional and multi-purpose. Tea packaging is not only exquisite and beautiful in appearance, but also has the function of sealing and moisture-proof, which further enhances the use value of the packaging, reduces packaging waste, and truly achieves the purpose of green packaging.
The relationship between color and packaging design
3.1 The role of color in tea packaging. Color is the product of cultivating sentiment and is also a visual element that expresses emotion. It can stimulate consumers' desire to consume and make them feel that the product is full of charm because of the color. Usually, when people choose tea, they will be attracted by the colorful tea packaging. These colorful and distinctive tea packaging will make consumers associate and arouse the desire to buy. This is because different colors can contrast different The themes and types of tea highlight the characteristics of tea and make it easy for consumers to identify them. Colors have a prestigious effect, and the unreasonable use of packaging colors greatly reduces the aesthetic effect of the product. For example: "Longjing tea" belongs to the category of green tea, and the packaging design should be based on green tones, reflecting the characteristics of tea in the color, which is convenient for consumers to identify, while "Pu'er tea" belongs to dark tea. If green is also used in the packaging design If the tone is the main focus, it lacks recognition, which brings misleading perception to consumers. In the 1950s and 1960s, the spiritual effect of tea was not valued by people, and more people only paid attention to the taste of tea. However, as people’s aesthetic level improves, beautiful and unique product images will be quickly conveyed Product information brings intuitive enjoyment to consumers. Nowadays, tea is not only used as a substance for consumers to taste, but also as one of the best choices for gifts. From this point of view, tea packaging with comfortable colors is bought by more consumers. This is an experience of social psychology. Due to the rapid development of our country’s industry, the air and the environment have been polluted. Therefore, we strive to return to nature in packaging and focus on sustainable development. Some toxic substances have been contained in the packaging design. The packaging design of tea is moving towards Green development. 3.2 The packaging color of tea reflects the regional and cultural value. my country is a multi-ethnic country. Each ethnic group has its own unique styles, habits and religious beliefs. The colors also have unique cultural connotations, and these differences will also be reflected in the packaging of tea. Design. For example: "Jinggu Tea" is a kind of green tea produced in Xishuangbanna. Jinggu is a place located in the south of Yunnan and one of the settlements of the Dai people. When designing the packaging of "Jinggu Tea", the local customs and customs should be considered. The Dai people They believe in Buddhism, so yellow is the color they admire. The local residents in Yunnan like cleanliness, and they prefer green and white. Therefore, in the process of packaging design, the color preferences of the Dai people and the patterns of the Dai people should be used in the design. The combination of patterns and colors will increase the cultural nature of Jinggu tea, and also reflect the preferences and national colors of the local people. Religious beliefs convey the long-standing and profound characteristics of the Chinese nation’s culture.
Analysis of the necessity of multi-functional and multi-purpose packaging
my country's tea culture has a rich heritage and a long history of tea drinking. In ancient society, tea was used as a high-end gift and was circulated from China to other countries. After the reform and opening up, tea has been favored by many consumers. In the increasingly fierce market competition, tea businesses pay more attention to the packaging of tea. The packaging of tea can achieve the role of publicity and introduction, and it can also increase the value of tea and affect the psychological state of consumers. In the past, when tea was packaged, it was usually packaged in iron boxes or paper bags. Most of the low-grade tea was packaged in paper bags or plastic bags. At present, my country’s packaging design industry is developing rapidly, and new packaging has emerged. In the process of tea packaging, wooden boxes or ceramic pots have appeared. Although these can make tea packaging look simple and natural, its shortcomings are also very obvious. Take wooden boxes as an example. Due to the characteristics of wood, it is difficult for wooden box packaging to achieve a good sealing effect. Tea leaves placed in wooden boxes are easily damp, which is not conducive to long-term storage of tea. For ceramic packaging, although the sealing effect is good and the appearance is exquisite and beautiful, the ceramic pot is very easy to break, causing a lot of trouble for the transportation of tea. It is necessary to add a wooden box or paper box outside the ceramic packaging. This greatly increases the cost of packaging. But these problems are very easy to solve. For example, adding tin foil inside the wooden box packaging can achieve a good sealing effect, and adding biodegradable plastic outside the ceramic packaging can effectively solve the fragile problem of ceramic packaging. However, from a long-term perspective, it is necessary to develop economical, practical, multi-functional and multi-purpose new tea packaging. In recent years, according to actual observations of the market, due to the increasing number of packaging waste, people have called for the use of green, multi-functional and multi-purpose tea packaging. This is a new trend in the world's packaging reform and development.
