Looking at the tea market today, there are endless forms of commodity packaging, each with its own merits. From the basic style of packaging design, it mainly consists of the following four types.
The solemn and gorgeous style tea is an important part of our country's etiquette. People must serve tea first when they entertain guests. The acquaintances of literati are often called "friends with tea". On festive occasions, tea has become a good choice for people to present to relatives and friends. Based on the requirements of such etiquette, the packaging design of tea products as gifts should naturally not be too simple. Then, how to be solemn and gorgeous and unconventional has become the biggest problem that designers should pay attention to when facing such tea products. . First of all, in terms of color, the solemn and gorgeous design style usually chooses those colors that can give consumers a strong visual impact, such as gold, silver, red and other main colors, and then add some colors that can represent the characteristics of the product and add a small area. Auxiliary reconciliation, appears harmonious and smart. Secondly, in terms of patterns, this type of style often chooses those pattern elements that are rich in traditional Chinese cultural characteristics and have noble and auspicious meanings, such as dragons and phoenixes, peony blossoms, fairy life peaches, evergreen pine, Huahaoyueyuan, and Those carved patterns that symbolize rights and wealth, etc., the use of these pattern elements can well render the gorgeous style of the product. Finally, in terms of materials, the solemn and gorgeous design style should choose textured metal, obvious surface texture and thick paper, wood and leather materials. Natural and rustic materials are not suitable for this style. Of course, the manifestation of style is not a simple stacking of the above three elements. Designers should coordinate and match the three from the perspective of design beauty, so that they can form a natural richness.
Tea packaging box made in the form of books
Simple and elegant style. The modernist design concept emphasizes the simplicity and elegance of design, advocates minimalist design, believes that "less is more", and strives to "win more with less". This design concept has many similarities with Taoism in my country. , I believe that natural things are true, good, and beautiful, and everything must be done naturally, not deliberately, not artificially, not cumbersome, and you can see the sky in simplicity and simplicity. Tea itself is a quiet artistic product. Tea culture contains indifferent, tranquil, natural, quiet, simple and elegant ideas. It is very suitable for packaging design in a simple and elegant style. It does not lose its connotation in simplicity. , Introverted while highlighting the atmosphere. For this type of style, designers should choose natural and natural materials and colors to show the green, natural, and simple quality of tea. Try to use those decorative elements in the image, and use points, lines and surfaces to form abstract patterns. , Strengthen consumers' cognition and impression of products, and promote the image promotion of products and enterprises. Designers can also incorporate modern technology elements to show the modernity and timeliness of the product, and enhance the overall taste and value of the product. However, just like the meaning of this style itself, designers should make choices, refine and generalize, highlight key points, highlight themes, reduce all unnecessary visual elements, and leave sufficient room for imagination in the overall connotation framework to allow consumption The person feels the connotation, charm and demeanor of it by himself, and achieves the effect of "silent is better than sound at this time". For example, a set of packages of green bamboo leaves are composed of white and green color elements, which are concise and majestic. The decorative pattern is the three characters "Zhuyeqing" written in cursive script, highlighting the name and showing the unique charm of traditional culture, which can be described as simple and elegant. A model of style.
The national characteristic style tea originated in China. In thousands of years of development history, it has been closely integrated with the lives of all ethnic groups in our country, giving birth to a rich and colorful Chinese tea culture, which has become an important part of my country's traditional national culture, and tea is also natural Land has become a national characteristic commodity of our country. Since it is a national product, it is necessary to incorporate visual and cultural elements with national characteristics in the packaging, which can not only highlight the characteristics of the product, but also promote the national culture, which can be described as killing two birds with one stone. And we know that in today’s increasingly globalized economy and society, the more national, the more global. The same design style and product content can no longer meet the psychological needs of consumers. Only those with outstanding styles and unique customs Only commodities can stand out from thousands of similar commodities and gain the favor of consumers. Therefore, on the basis of in-depth study of the traditional tea culture of our country, the tea packaging designer selects the most representative example or a few examples from the national characteristic elements to apply to the tea packaging design, forming the unique national style of the product, which is invisible. Enhance the market competitiveness of commodities. Aiming at the design positioning of ethnic characteristic styles, designers usually learn from typical traditional visual art forms, such as calligraphy, landscape painting, seal cutting, carving, paper-cutting, embroidery, architecture, etc., and also from drama, clothing, facial makeup, weapons Drawing inspiration from patterns and colors such as furniture, textiles, printing and dyeing, and sometimes drawing on scenes and pictures in works such as classical literature, historical allusions, folk legends, and myths, as long as they have a certain connection with tea culture, that is Can be used by me. In terms of color, designers usually choose traditional Chinese festive colors, including red, gold, yellow, etc., with strong national flavor.
